While you would like to control everything in your business, it’s a two way street. Your customers have the last say collectively, and that is why business reputation management is such a huge thing when it comes to handling your business affairs. It’s time to get real about some business reputation management.
The best way to manage your reputation is simply to provide great customer service to everyone that you deal with. When everyone is happy, they only say positive things or just nothing at all. Word of mouth is the most powerful advertising because it is free and unstoppable. Make sure no one ever has a reason to bad mouth you in the first place.
Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.
Make sure you always monitor social networks. Arnold Worldwide says that more than 50 percent of customers expect responses to the concerns they post on social media sites. Be sure that you’re replying fast, preferably in a couple of hours at least. Since many companies take a while to respond, this will help you stand out.
Be thankful. If someone leaves a good review about your company, send them a personal message and thank them for their feedback. If possible, send your customer a coupon for a certain percent off on their next purchase as a thank you. If this is not possible, sincerely thank them for their feedback.
To start your business reputation on the right foot, keep your branding simple. Use a clean typeface and color palette. Make sure your logo is simple and clearly communicates what you do and stand for. These items must be able to work on all your corporate materials. Try to avoid using complex and convoluted items in your branding.
When you are creating a response to a negative review online, try your best not to mention the name of your company. The more that it is listed on the page, the more likely this will show up higher in search engine results, which is a huge blow to the reputation of your business.
Knowing your customers is a good way to protect the reputation of your business. Be sure to talk and poll your customers. Find out what they love and don’t love about your company. Being aware of what they love will help you talk about those things. Knowing what they dislike gives you the chance to address it or fix it. It also makes you more prepared in case your reputation is attacked.
Putting into a plan the tips that have been provided, you can now see how properly managing the reputation of your business gives you an edge. It’s not about being sneaky; instead, it’s about being truthful and knowing what avenues to take. If you don’t handle things the right way, the customers will make you completely transparent, leaving your flaws in the open.